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Dos Equis – The Most Interesting Man In The World Revisited

July 31, 2008 in Commercials, Cute, Funny, International, Legendary | 1 comment

Here are the latest batch of TV commercials in the Dos Equis – The Most Interesting Man In The World campaign that was talked about on this blog earlier in the year.

His organ donation card also lists his beard.
He’s a lover, not a fighter. But he’s also a fighter so don’t get any ideas.

The one shown above is entitled Snooker and gives us a new voice-over introduction to The Most Interesting Man In The World. The other two featured in the series give us his opinions on Rollerblading and on Life (both shown below).

The Rollerblading one is great, there’s no dialogue until the end of the commercial when all he states is a simple,

No.

You’ll have to check-out what he has to say on the topic of Life for yourself.

Here are the two other commercials in this set:
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Axe Translates Body Language – Desire, Oedipus, Self-Esteem

July 17, 2008 in Commercials, Funny, International | Permalink

A new series of commercials for Axe body spray coming from VegaOlmosPonce, Buenos Aires, in which we are shown various translations of body language and the alternative meanings after using Axe body spray. From Oedipus-like translations at the pool to conveying self-esteem on the dance-floor, these spots are pretty funny (as are most of the commercials produced for Axe).

This is the latest from an agency who has taken home both a Cannes Gold Lion in 2008 and a Cannes Integrated Grand Prix in 2007 for their Axe campaigns…Good stuff.

Shown above is “Desire,” you can view the other two in the series below:
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Coca-Cola – Unity (The Yao/LeBron James Olympic Commercial)

July 15, 2008 in Animation, Commercials, International | 5 comments

Wieden + Kennedy brings us this new spot for The Coca-Cola Company featuring animated versions of Yao Ming and LeBron James in preparation for the 2008 Olympic Games. Pretty cool 3D effects in this spot as each character brings out stereotypical icons from China/USA in preparation for their battle. It ends before it even starts though as both superstars eventually bond together over a cold bottle of Coca-Cola (I didn’t see that one coming), giving us the message of “Unity.”

Dylan Lee and Mira Kaddoura schemed up this spot as the copywriter/art director with Hal Curtis and Sheena Brady as the W+K creative directors. The commercial was produced by Kevin Diller and had Nexus as the production company. Smith & Foulkes directed with Melody Sylvester as the producer (Julia Parfitt was the executive producer). Cliff Wilson from Digital One did all the post production audio work with music credits going to Eclectic.

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