In a clever full-brand media buy, AMC’s Mad Men have taken over the Playboy.com homepage & archive sections in it’s entirety. I don’t know which side approached the other first for this promotion but it was a smart move on Playboy’s part. Not only does the brand have a high distinction with the era but caters to the stereotypical fan of the award-winning television series set in the early 1960’s New York. Some of the content promoted on the themed redesign include photos of the cast ‘frolicking’ with bunnies on the Playboy lawn in addition to articles revisiting actual Playboy content from the era. With the season premier just around the corner AMC seems to be pulling out all the stops in preparation. Other promotions include madmenyourself.com, a website allowing visitors the ability to create their own custom Mad Men avatars, a Bananna Republic casting call for user-submitted photos of your best Mad Men attire and also Mad Men themed events all around New York city.
If you’re in the least bit interested in catching the unique redesign of playboy.com, you might want to check it out soon as it’s only supposed to last for today only (Monday, Aug. 10th).