Marketing With A Twist

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BBC – Journey To The East – Damon Albarn’s Olympic Ad

August 13, 2008 in Advertising as Art, Animation, Celebrity, Commercials, Eye Candy, Guerilla, Marketing With A Twist, Olympics | Permalink

This was first released a few weeks ago, but better late than never for stuff this good. Here is a BBC commissioned commercial for their Olympic Games coverage set to original music from Damon Albarn and Jamie Hewlett’s dramatic remake of the Chinese Legend Journey To The West. As for characters, those of you in the USA may not recognize them but they’re from the cult British TV series Monkey. Named The Journey To The East it shows the animated characters on their quest to “The East” or rather the Olympic stadium.

Damon Albarn, famous for being the creative mastermind behind bands Blur, Gorillaz, The Good The Bad And The Queen and various side-projects, is once again reunited with fellow Gorillaz founder Jamie Hewlett for this 2 minute advertisement. They had both just been involved with a massive stage adaption of the Chinese novel Journey to the West which premiered at the inaugural Manchester International Festival in June of 2007. Called Monkey: Journey To The West, Albarn composed the play’s score, Hewlett designed the costumes, set design and visual concept, and the resulting stage adaption was directed by famous Chinese opera leader Shi-zheng.

RKCR/Y&R was the agency used with Passion Pictures, Red Bee Media and Zombie Flesh Eaters as the production companies (Cara Speller and Deborah Stewart were the Producers). It was directed by Jamie Hewlett.

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The adidas Michael Sieben & Friends Adventure

July 23, 2008 in behind the scenes, Commercials, Cute, Marketing With A Twist | Permalink

Well known artist, skater and writer Michael Sieben has just finished teaming up with adidas to release a fun video/interactive site to promote his latest additions to their “Original” collection. He was originally approached by adidas to only design one shoe, however shortly after starting this task both sides realized the potential for more than just a shoe design and a creative partnership was born. Two shoes, a shirt, a hoody and three magical creatures later and you have the mini-film that was shot bringing to life the characters that Sieben features in his designs. The film can be found on the special micro-site that was created for this project – www.adidas.com/michaelsieben

Here’s what the two Sieben-designed adidas Superskates look like (he created both a high and low-top version):

It was directed by Eric Noren for Juice Design with Jess Weinstein & Sara Clarkin as producers. Matt Uhry was the Director of Photography, Dan Wolfe was the editor and the music composition was by Johnnyrandom.

The mini-movie shows us Sieben accompanied by a few of his cartoon creations embarking on a treasure hunt that takes them all throughout the San Francisco Bay area.
“Behind The Scenes” footage of the making of this movie-clip can be found below:

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Zach Galifianakis Stars In His Third Absolut Vodka Commercial

July 16, 2008 in Alternative Advertising, Commercials, Funny, Marketing With A Twist | Permalink

On the heels of the latest Kanye West Absolut Vodka ad, comedian & actor Zach Galifianakis has released his third Absolut Vodka advertisement featuring Tim and Eric from the “Tim and Eric’s Awesome Show, Great Job.”

Zach was asked to make an ad for the vodka brand as part of their ongoing artist series. According to the initial release, he agreed as long as he got to “do what he wanted without any restrictions.” This can be seen in the off-color, long-format releases that he has produced. If you’re a fan of Zach, or even Tim & Eric, you’ll most likely love these spots.

An interesting campaign by Absolut. These ads clock in at over 4 minutes long each, making them internet releases only, yet are being spread like wildfire through the various fan communities that support them.

You can view the first two Zach Galifianakis commercials below:
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