Everything's Better With Brentter
An Advertising Blog by Brent Terrazas
You are currently browsing the archive for the Music-Soundtrack category.
Here’s the latest for Durex condom brand by director Cesar Pesquera and McCann, Paris. Interesting approach trying to portray the condom as something that creates desire rather than just an accessory to the emotion.
Credits:
Client: Durex
Title: Desire
Agency: McCann, Paris
Creative Director: Mike Zonnenberg
Creatives: Philippe Pinel, Frédérick Lung
Managing Director: Jean-Philippe Martzel
Agency Producer : Lionel Courtiaud
Production Company : Satellite My Love, Paris
Director: Cesar Pesquera
Tags: Advertising, Commercial, International
Taco Bell recently sent out this video featuring celebrity parrot Snowball rocking out to “If You Like Piña Coladas” with hopes that it will spread across the internet as a replacement for the age-old ‘Rick Roll.’
Interesting approach from DraftFCB to try and connect with their youth demographic as it was only a few weeks ago that they had released the following clip to the masses. If it doesn’t look familiar then it’s probably because you didn’t see the new Transformer movie in the theaters (it played right before the movie).
Is it just me or does this look like it’s just an out-take from that Smirnoff Green Tea Partay campaign from 2007?
Tags: Campaign, Commercial, Funny, Interactive
U2 is at it again, this time lending their image and sound to help push Blackberry. The ad broke this past July 4 weekend and features the song “I Know I’ll Go Crazy (If I Don’t Crazy Tonight)” along with some special effects work that shows clips from their current 360 Tour. Similarities between the spot and various Apple commercials, including their Coldplay concert series, has been pointed out by TechCrunch. That aside, Blackberry hopes that this deal, secured last March, will lead to the release of the first mobile album by the band. More on the release of that album can be found on the official U2 Blackberry site.
This spot was brought to you courtesy of Arc Chicago and Alex Courtes from Partizan. Visual Effects were produced by MassMarket, NY.
Credits:
BlackBerry U2
Agency: Arc Chicago
VP Creative Director: Jim Paul
VP Creative Director: Dan Capuli
Executive Copywriter: Melinda Roenisch
Senior Producer: Nicky Furno
Art Director : Justin TillichProduction Company: Partizan
Director: Alex Courtes
Executive Producer: Sheila Stepanek
Producer: R. Stephan MohammedVisual Effects: MassMarket, New York
Executive Producer: Rich Rama
Producer: Mariya Shikher
Lead Flame Artist: Nick Tanner
Flame Artists: Julian Ford, Aska Otake, Mark French, Tim Farrel, Joe Vitale, Jesper Nybroe, Dan Boujoulian
Designers: Jon Saunders, Anh Vu
Technical Directors: Joerg Liebold, David Barosin
Model/Texture Artists: Keith Kim, Jason Vega, Paul Liaw
Previz Artist: Ian Brauner
Roto Artists: David Marte, Carlos RosarioEditorial: Union Editorial
Editor: Adam Jenkins
Executive Producer: Caryn MacLean
Tags: Advertising, Celebrity, Commercial, endorsement, music
