Olympics

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Sport Chek – Border Crossing

March 1, 2010 in Commercials, Interactive, International, Olympics, Sports | Comments closed

Here’s a recent spot from Bos, Toronto that fits rather nicely with the recent Canadian olympic victory over the US team in hockey. It’s to promote Sport Chek’s official Team Canada hockey jerseys and ends with the announcer warning us to “Be careful where you wear it” as they show a US Border Guard going well out of his way to take apart a Canadian’s car as he’s trying to pass through customs.

Credits:

Title: Border Crossing
Client: Forzani Group – Sport Chek

Agency: BOS, Toronto
Co-Creative Director: Gary Watson
Co- Creative Director: Chad Borlase
Group Account Director: Sebastien Moise
Account Coordinator: Maddie Gauthier

Director: Wayne Craig
Production Company: Holiday Films, Toronto
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Lawrie Badger
Director of Photography: James Gardner

Editor: Graham Chisholm
Editorial Company: Relish, Toronto

Online: Patrick Coffey, 567, Toronto
Colorist: Gary Chuntz, Notch, Toronto

AT&T Yellow Pages – Party

August 22, 2008 in Commercials, Olympics | 1 comment

Here’s a recent Olympic-inspired commercial for the AT&T Yellow Pages. I guess being owned by an official sponsor has its perks. This commercial, which was conceived by AD/CW duo Bryan Pudder and Mark Ray from GSD&M Idea City, shows us a party where the hosts use random house-hold objects in the place of traditional party supplies. For example, the hosts use a framed wedding photo as a dip-container and one guest makes the mistake of using a dirty dust pan as a plate.

GSD&M Idea City was the agency responsible for this spot with Karen Jacobs as the Executive Producer (Steve Miller and Brent Ladd were the Group Creative Directors). Rocky Morton directed this spot for MJZ with Jon Hopp as the Editor.

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Visa’s Go World Olympic Campaign

August 18, 2008 in Advertising as Art, Celebrity, Commercials, International, Legendary, Olympics | 2 comments

Visa has been running a whole slew of commercials as part of their 2008 Olympic Games Go World campaign. Created by TBWA\Chiat\Day, they incorporate a microsite – www.visa.com/goworld/ – into the campaign that features the background story and video (including the commercials) of each of their selected “American Hero’s.” You can view all 10 athletes and their commercials below. Morgan Freeman, who just recently was injured in a car-crash, is the narrator for the entire campaign. Only the initial Michael Phelps commercial is included in this list as the second and third follow-up videos that were produced to celebrate his Olympic victories can be found here:
Visa – Go World – The Michael Phelps Commercials

If you’re looking for any other commercials that aired during the 2008 Beijing Olympics (or are even just Olympic-Themed), go visit www.Olympic-Commercials.com. It’s a great resource for current Olympic advertising.

Here are the included athletes in the Visa – Go World campaign and their associated commercial:
Read the rest of this entry »

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