Wow, now here is an odd commercial for the Swedish gambling site Betsafe produced by Stockholm based Hilanders. I guess this is what happens when you’ve got a gambling problem but nothing left to bet on…
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Tags: Advertising, Commercial, gambling, International, strange
In a clever full-brand media buy, AMC’s Mad Men have taken over the Playboy.com homepage & archive sections in it’s entirety. I don’t know which side approached the other first for this promotion but it was a smart move on Playboy’s part. Not only does the brand have a high distinction with the era but caters to the stereotypical fan of the award-winning television series set in the early 1960′s New York. Some of the content promoted on the themed redesign include photos of the cast ‘frolicking’ with bunnies on the Playboy lawn in addition to articles revisiting actual Playboy content from the era. With the season premier just around the corner AMC seems to be pulling out all the stops in preparation. Other promotions include madmenyourself.com, a website allowing visitors the ability to create their own custom Mad Men avatars, a Bananna Republic casting call for user-submitted photos of your best Mad Men attire and also Mad Men themed events all around New York city.
If you’re in the least bit interested in catching the unique redesign of playboy.com, you might want to check it out soon as it’s only supposed to last for today only (Monday, Aug. 10th).
Tags: mad men, Online Advertising, promotion, television
In an effort to bolster their reach into the digital or ‘interactive’ side of the industry, Publicis Groupe SA has just announced their purchase of Microsoft’s award winning interactive firm Razorfish for a reported $530 million. Part of the agreement also guarantees cheaper advertising rates on all Microsoft owned properties for the french advertising giant. Surprisingly this is not the first major purchase for the french advertising conglomerate, two years ago they bought Boston agency Digitas for close to $1.6 billion. In a statement released today, Publicis Group hopes that their digital assets will account for 25% of their over-all revenue in the next year. They previously only accounted for roughly 20.8% of the total earnings.
So this means cheaper media buys for Publicis clients. It also probably means a rough series of conversations with current clients explaining why that doesn’t translate to a smaller bill from the agency (not to mention putting out fires related to what next years media plan will look like). I’d love to be a fly on the wall for those conference calls.
Tags: Advertising, agency, Interactive, International, news
