PR Nightmares

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Atlanta Peach Magazine Shut Down

Apparently a team of HR reps from parent company Niche Media Holdings showed up at the Atlanta Peach Magazine’s swanky Buckhead office yesterday (Tuesday) to tell publisher Elizabeth Schulte Roth and staff that they were suspending publication of her magazine immediately….Then promptly:

…Confiscated the staff’s corporate BlackBerrys. By early Wednesday morning, the Atlanta Peach magazine Web site had already been dismantled.

Talk about a Boiler Room style of corporate shut-down! According to the AJC, even their company spokesperson was under strict orders not to discuss the matter.

Last year NYC-based Niche Media merged with Ocean Drive Media (publishers of the Atlanta Peach Magazine) and Vegas-based Greenspun Media Group in order to form the power-triad of city-specific luxury publications now known as Niche Media Holdings. They claimed an over-all reach over 16 markets with an estimated 4.4 million readers. I guess not many were fans of The Real Housewives of Atlanta….

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Angela Natividad from over at AdRants lays the smack down on a representative from IBD Brands, India who apparently has a problem with sending out their agency spec. work (posing as approved creative currently running), then trying to retract the content by claiming it wasn’t theirs. This happens more often than I’d like to admit, but typically the agency involved is quick with an apology and the offending material is modified or removed (hey, mistakes happen!). This guy takes a different route when dealing with Angela. She describes the whole incident along with not only his response (claiming that the creative wasn’t theirs despite being listed in the promo) but also all the other times that this agency has attempted to pass off spec. work on the site. Kudos.

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Above is one of the more recent spots to come out of the once-giant electronics retail store, courtesy of Euro RSCG Worldwide. Too little too late perhaps as Circuit City announced today that they were filing for chapter 11 bankruptcy. This will allow them to hold off creditors while they pray for a Christmas Miracle.

Earlier this month it had announced that they would be closing 155 of their stores and laying off 15% of the workforce only to add an additional 700 positions to the cutting block last Monday.

Ouch.

[source]

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