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An odd new spot from director Tom Kuntz and Saatchi & Saatchi, NY/MJZ, Los Angeles.

“I replaced your dream of a golden pencil with this spot.” Bummer.


Client: Fruit by the Foot
Title: Replacement
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Creative Directors: Ralph Watson, Dan Kelleher
Copywriter: Michael Illick
Art Director: Dan Lucey
Senior Agency Producer: John Doris

Production Company: MJZ, Los Angeles
Director: Tom Kuntz
Producer: Scott Kaplan
DP: Chris Soos
Editor: Gavin Cutler @ Mackenzie Cutler
Online Editor: Tristan Wake
Post-Production: The Mill, New York
Colorist: Fergus McCall


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I know this doesn’t have anything to do with advertising, but I just saw that they’ve released the trailer for the new James Bond film which will be released in the US on November 7th. For those of you that don’t know me personally, let me explain by saying that I am a hardcore 007 fan. I even used to have the laser disk release of Diamonds are Forever because it featured the alternate audio/music track (which can now be found on recent releases of the box-set and/or on fan releases).

This should be a good one, I think Daniel Craig was a good choice to play a young James Bond, meanwhile I thought Pierce Brosnan was a horrible choice to play the role at any age.

You can visit their site to view some behind the scenes clips from the upcoming release or enter their sweepstakes.


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Saturday Link Frenzie

6 Career Tips from Jeremiah Owyang. – Great advice for anyone, even those who find themselves in that grey area of not knowing what career path to take.

New Ways To Find Business Mentors from GeekPreneur. Some tips on how to find successful entrepreneurs who are willing to lend a helping hand/give advice.

Pixar’s Brad Bird on Fostering Innovation – A great article on how Pixar tries to keep their employees in a constant state of collaboration, including having the bathrooms centralized to help avoid the emergence of workplace segmentation.

Zivity hires Napster Co-founder Jordan Ritter as CTO – this should be interesting – sleazy executive finally lands the gig he’s been waiting for… a fully-funded soft-core porn startup.

How To Get A Job In Venture Capital – Interesting follow-up to a previous article on how to break into the funding side of the business.

image courtesy of Mohamed Shaaz


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