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Site Launch: The Planner Collective

August 7, 2009 in Alternative Advertising, Cool, Interactive, Online Advertising, Psychology, RSS, SEM, behind the scenes, marketing, social media | Comments closed

Plannercollective

I’d like to introduce the latest project of mine that has recently gone ‘live’ – the Planner Collective. It’s still in the early beta stages as I wanted to roll out the features in bundles so that everything will work together smoothly. Currently the website is divided into two sections. On the homepage you’ll find an blog/news aggregator similar to popurls or alltop. These are only planning/strategy/branding sites that I’ve thrown in to make it a one-stop shop for catching up on posts written by other planners out there. It hasn’t been up very long but I already have a good list of sites that will be added on the next update. Eventually you’ll be able to sort and/or create your own Strategy/Planning aggregator but for now it’s just one main feed. The second part of the site is pretty cool (at least I think so). You can find it by clicking on the Tweet Farm link on either the header or footer (or just follow this link). There you’ll find a live feed of planners who have twitter accounts. Unlike all the other twitter widgets or scripts that i’ve seen out there, this is a full-blown twitter integration that includes account history. The possibilities of what you can do with this are endless.

I’m about to update the entire site with the first round of updates. Some of the features that will be added include the ability to search the twitter feed (it will only search the account planner tweets), a better looking css/layout, a bunch of new blogs for the homepage, and hopefully I’ll also be able to include the media/link top-lists in time. That last one is a top-10 list of the top links shared by account planners as well as the most popular new videos/slideshows which relate to our industry (it will also allow for user suggestions/feed submits).

If you have any ideas, comments or questions about the site please feel free to use the contact form on this site or on the Planner Collective and i’ll get back to you as soon as I can.

Before you send me a message, keep in mind that:

  • This first round was just to iron out all the cache kinks and get the aggregators running fast, that’s why the design is very basic and in some cases broken/ugly. This will be fixed AFTER the functionality is running smoothly. If you’d like to volunteer to help with the design, or better yet, donate a logo then please contact me immediately (and thanks).
  • I don’t currently, nor do I plan on trying to make money from this site. It is my goal to turn it into a resource for account planners, researchers and brand managers to share their ideas, tools and links with others.
  • If you’d like to be added to the twitter feed, first check your own list of followers and see if @plannertweet is one of them. If he’s on your list then you should already be aggregated into the site. If you’re not being followed by @plannertweet, send me an email with your twitter name and a brief introduction. If you’d like updates on the site then just follow @plannertweet back, I promise not to spam.
  • As for a list of current/planned updates, I need to compile the list that people have sent in along with my own and will be posting it on the site. I was thinking of maybe integrating it into a voting system but for now just email or tweet (@brentter) any ideas to me directly.

Thanks!

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I’m off to blog for ad:tech San Francisco!

April 20, 2009 in Cool, Interactive, Legendary, Marketing With A Twist, Online Advertising, SEM, behind the scenes, social media | Comments closed

logo_adtech_sf

Once again i’m off to another ad:tech, this time in the town where it all started – San Francisco. There are parties every night this week and some killer speakers lined up for the tues-thu. conference. If anyone’s interested in a meet-up, feel free to message me on twitter or shoot me an email, using the contact link in the top navigation will let you send me one.

You can stay updated with all things adtech related by subscribing to the #adtechsf feed or by reading the blog we’re all contributing to: http://www.adtechblog.com.

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Woot.com’s new AdWords Campaign – Offensive or just Sly Marketing?

October 8, 2008 in Adwords, Alternative Advertising, Funny, Interactive, SEM, google | 1 comment

woot.com targets google stock keywords with offensive ad copy

Online retailer Woot.com has incorporated bidding on keywords like “GOOG” and “Google Stock” into their SEM strategy for quite a while now however they just recently updated their campaign to feature some rather unique choices in copy. As a result several tech news blogs have picked up the story, asking users whether or not the new campaign had gone too far with the current state of our economy. Overall the responses have been fairly PRO woot.com, with the exception being in regards to one specific new ad whose headline begins with, “Before you jump out of that window…” On TechCrunch, user Chrisco pointed out an October 7th LA Times article describing a despondent Los Angeles man who’s financial grief led him to kill his wife, mother-in-law and 3 sons, all before ending his own life in his Porter Ranch home. The ad, along with the rest in this new campaign, are below:

woot.com google stock ad copy jump out building woot.com google stock ad copy youre broke so what
woot.com google stock ad copy losing your house woot.com google stock ad copy buy low sell high

What’s interesting is the relationship that Google and woot! share. Woot! has relied heavily on word-of-mouth to gain popularity however they’ve benefitted greatly from Google’s AdSense program, even to the point of being a focal case-study on the Google AdSense website! Not only that but Woot.com has had a long history of running campaigns targeting users who are searching for Google stock prices, primarily being positive in nature. An example is one shown below, which was taken a little less than two months ago on August 22nd. The copy reads, “Filthy Rich? We’ll help. – Throw away your newfound cash at Woot. You’re welcome.”

Old Woot.com Ad copy with positive message

Also: If you’ll notice on the header banner for this post, there is another ad that appeared when searching for GOOG (Googles’ stock symbol) – “Looking for God?” It goes to show you that Woot.com isn’t the only one trying to market themselves in this economy.

So, given the current events, do you think that Woot.com has crossed the line with irresponsible ad copy or are people over-reacting to some tonge-in-cheek sales copy?

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