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Sport Chek – Border Crossing

March 1, 2010 in Commercials, Interactive, International, Olympics, Sports | No comments

Here’s a recent spot from Bos, Toronto that fits rather nicely with the recent Canadian olympic victory over the US team in hockey. It’s to promote Sport Chek’s official Team Canada hockey jerseys and ends with the announcer warning us to “Be careful where you wear it” as they show a US Border Guard going well out of his way to take apart a Canadian’s car as he’s trying to pass through customs.

Credits:

Title: Border Crossing
Client: Forzani Group – Sport Chek

Agency: BOS, Toronto
Co-Creative Director: Gary Watson
Co- Creative Director: Chad Borlase
Group Account Director: Sebastien Moise
Account Coordinator: Maddie Gauthier

Director: Wayne Craig
Production Company: Holiday Films, Toronto
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Lawrie Badger
Director of Photography: James Gardner

Editor: Graham Chisholm
Editorial Company: Relish, Toronto

Online: Patrick Coffey, 567, Toronto
Colorist: Gary Chuntz, Notch, Toronto

Dicks Sporting Goods – Pitching Machine

June 11, 2009 in Celebrity, Commercials, Sports | Comments closed

Here’s the latest addition from Wieden + Kennedy to their current campaign for Dick’s Sporting Goods where they’ve enlisted the help of various pro athletes to interact with store customers in strange and unique ways. This time they’ve recruited Jimmy Rollins who, after taking a few shots to the chest from a poorly placed pitching machine, tells some teens looking to buy new cleats that performance can hurt.

Credits:

Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Art Director: Sasha Swetschiniski
Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams
Copywriters: Marco Kaye, Karl Lieberman
Executive Producer: Ben Grylewicz
Agency Producer: Jennifer Fiske

Production Company: Hungry Man, Los Angeles
Director: Wayne McClammy
Executive Producer: Cindy Becker
Line Producer: Caleb Dewart
DP: Rhet Bear

Editor: Tommy Harden @ Joint
Executive Producer: Patty Brebner
Colorist: Company 3
Sound Design: Gus Koven @ Stimmung
Audio Post: Lime Studios

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Robinson’s – Imagine (Wimbledon)

June 3, 2009 in Commercials, Cool, International, Sports | Comments closed

Here’s an epic new spot by Robinson’s promoting Wimbledon and their hope for a British champion this year. It’s commercials like this that remind me why I love advertising so much. In :30 seconds they manage to convey a whole slew of emotions all peaking with the elation and joy brought by watching your team (or in this case tennis player) achieve victory. It’s a set of emotion that can be shared across color-lines, nationalities and social class, though making the transition from emotion to screen and back in less than a minute is no easy task. Another great example of this would be Nike’s We Have Softball from late last year. Kudos.

This spot was directed by Benito Montorio from Blink, London and was conceptualized by Daniel Schafer and Szymon Rose from BBH, London for client Robinson’s. Antonio Paladino was the Director of Photography with Phil Oldham from Absolute Post credited for post production (Andy Mcgraw from Cut and Run was the Editor). Sound Design was by Aaron Reynolds at Wave.

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