Sports

You are currently browsing the archive for the Sports category.

Nike – Business ft. Lebron James and Nicole Scherzinger

November 25, 2008 in Celebrity, Commercials, Funny, Sports | Permalink

Lebron James and Nicole Scherzinger star in this funky new spot from w+k for Nike. Music credits can be found below.

Gotta love the dialogue:

Lebron: Now see what they smell like… they smell good?
Nicole: Ohhhhh they smell good.

Eward Harrison, Sasha Swetschinski and Desmond Marzette were the creatives responsible for this spot along with Ben Grylewicz and Endy Hedman as the Executive & Agency Producers. Brian Billow from Hungry Man was the Director with Nate Young as the Producer. Post production was by Filmcore with Charlie Keating responsible for all the post-audio.

The songs used in this spot are the Westchester Lady by Bob James and In The Mood by Tyrone Davis.

Tags: , , , ,

Stella Artois – The Race

November 18, 2008 in Commercials, Funny, International, Sports, Vintage | 1 comment

Over the past two years, Stella Artois has consistently impressed me with their advertising campaigns. Whether it’s the work airing here in North America or any of the campaigns found across Europe, there is always something clever about the creative that they use.

In this piece we watch two Italian brothers fight to win a tandem bike race as a tribute to the memory of their father. After disaster strikes, they find themselves faced with a challenging decision, continue the race after fixing their tire or retire to the bar for a pint. You can guess which option they choose, complete with an ending that leaves you smiling.

This ad was conceptualized by Christina Yu and Joseph Bonnici from Lowe London & Lowe Roche, Toronto (With Ben Roberts as the Agency Producer).

Dougal Wilson directed this piece for Blink, London with Ciska Faukner as the Producer and Jan Velicky as the DOP. MPC, London was the post production house with telecine by Jean Clement. Tom Harding was the VFX Supervisor for the work done by Michael Gregory.

Tags: , ,

Mastercard – Pep Talk and Timeline

October 17, 2008 in Commercials, International, Sports | Permalink


Here’s a new Canadian Mastercard campaign that my friend Shannon Stephaniuk just sent my way, the above spot is named Pep Talk.

For anyone who’s ever had to face a half-time locker room when everything is on the line and you’re down too many points to think about, this one will bring back some chilling memories. Gotta love it when a commercial can get their point across without having a single line of dialogue.

The second in the series is named Timeline and it takes us through the history of an athletes scarred knee, each mark signifying an important event in their life. Interesting.

Timeline

MacLaren McCann, Toronto was the agency that produced this campaign, with Laurence Thrush from Suneeva as the Director. Gary Young was the Director of Photography along with David Baxter as the Editor from Panic and Bob. Visual Effects were done by Compositer/Lead Compositer Pat Moore & David Whiteson over at Crush, Toronto. Jo-ann Cook was the Executive Producer. Music for Timeline was provided by Vapor, Toronto.

Tags: , , , ,

« Older entries § Newer entries »