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Nike – Fate

October 9, 2008 in Celebrity, Commercials, Music-Soundtrack, Sports | Permalink

Here’s the latest to come out of Wieden + Kennedy for Nike, titled “Fate.” All I can say is ‘wow.’ This commercial makes me wish I was 16 again and playing high school football. Both the segues and the soundtrack are absolutely seamless!

Jason Bagley and Ryan O’Rourke were the Copywriter/Art Director team for this piece along with Matt Hunnicutt and Juliana Montgomery as the Sr. and Associate Producers.

David Fincher from Anonymous Content was the Director along with Emmanuel Lubezki as the DOP. Angus Wall from Rock Paper Scissors was the Editor with CL Weaver as the Post EP (Michael Goble was the Post Producer). VFX was by Asylum and featured sound design by Ren Klyce from MOS. Last but not least, Loren Silber did the mixing at Lime (Jessica Locke was the Mix Producer).

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Nike/Dick’s Sporting Goods – Mannequin and McFadden

September 5, 2008 in Celebrity, Commercials, Sports | Permalink

Nike recently teamed up with Dick’s Sporting Goods for a series of commercials featuring various professional athletes.

In the one shown above, Mannequin, we get to see Glenn Dorsey, defensive tackle for the Kansas City Chiefs, school a Dick’s Sporting Goods employee on what a football player really looks like.

Another in the series features Darren McFadden instructing a young player how to properly choose cleats (shown below the fold along with credits).
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CBS College Football – Blues Brothers

August 28, 2008 in Commercials, Funny, Sports | Permalink

I love a good movie parody, especially when it’s done for one of my favorite movies of all time – The Blues Brothers.

It’s 106 miles to Gainesville, we’ve got a full tank of gas and a half-rack of ribs. It’s hot and we’re wearing alligator suits.
……
Hit it.

This commercial was brought to you courtesy of Jeff Stamp, Jeff Sikaitis and Jake Wheeler from agency Southpaw (Evan Harris was the client producer).

The folks over at Southpaw directed this piece with Tom Rossano as the Executive Producer (Rich Krekian is the Line Producer). Station Film was the production company used along with Kyle Kibbie playing the part of DP.

Jake Wheeler was also the editor for this piece along with Jim Mann from Postworks. Sound Design was by Jody Nazzaro from Bionic TV.

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