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everyone_button_on_facebook.jpg

Yesterday Facebook rolled out a new search platform for a select test-group which allows for real-time searching of recent news, profile and status updates. Although this undoubtably has been in the works for quite some time now,the recent events involving the Iranian elections and the DOJ asking Twitter to delay a scheduled down-time probably helped push this release out the door.
With the new search feed Facebook also plans on releasing what TechCrunch has dubbed, ‘The Everyone Button.’ Bypassing Facebook’s 25+ different privacy settings, this button would allow anyone the ability to release a message or update that would automatically be shared in the main public stream.

Everyone seems to be chattering away about whether or not it will have an effect on Twitter’s current role in being a hotspot for sharing late-breaking news but personally I doubt it. The two platforms offer drastically different use-patterns not to mention are composed of very different core-users. While Twitter might be the top choice for sharing newsworthy updates with the public, Facebook is quickly becoming the answer to everyday instant messaging with their Facebook Connect service. Within the last month Facebook Connect has been added to a wide range of sites from YouTube, Xbox Live, Nintendo DSi and most recently the Washington Post. It’s even been reported that Zynga has been pushing Apple to build the service into the next iPhone update. They’ve already had a million simultaneous users on the platform and that number is still rapidly rising.

As far as I’m concerned, trying to pit Facebook up against Twitter is like comparing apples and oranges, they just aren’t in the same categories. The real winner will be whoever finds a way to aggregate the best of both platforms into one cohesive service/application. If I had to guess I’d say that this will probably have to do with the usage of XMPP to connect not only the features found in applications but also the push/pull messaging systems that we undoubtably can’t live without.

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wakoopa usage
Just one more reason why I love analytical data… it can tell you so much about any given user segment if you look deep enough (though one of my favorite classes in college was ‘lying with statistics’, i’ll assume this is un-biased). Wakoopa has just released The State of Apps Report for Q1 2009. Wakoopa is a service that relies on user-installed tracking code/applications to track application and online service (like facebook) usage. They’ve got a huge following of dedicated users reporting data it seems; taken from their site:

Since we started with Wakoopa, we’ve acquired over 525 million software usage data from 75,000 members. In total, 200,000 applications have been logged on our platform so far. Wakoopa users have also shared more than 3 million application recommendations to date.

The average age of a Wakoopa user though is primarily in my demographic – 26 year old males based in the US who are quick to adopt new software and services (“early adopters”). Taking that into account, the information drawn will still show a solid snapshot of what the tech-savvy crowd has been occupying their time with.

For example, Facebook usage is pretty much consistent throughout the day (in both working and non-working hours), with a peak in activity between the 4-5PM hours. As for new applications dominating the market, Destroy Twitter seems to be the winner for the Mac with two games being the most frequently used applications for Windows – Burnout Paradise and Mirror’s Edge. Other applications to note are the just recently released Twitter application Tweetie as well as a spike in usage for the Google Chrome browser.
wakoopa twitter usage

As for IM software, Windows Live Messenger seems to be the dominant application used across all demographics, though 3rd party software like Skype, Digsby and Adium are more prevalent in North America.

See their results here, and install the application so that there will be a broader range of data for the next report!

The report was sponsored by media publishing company Pearson.

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So Ashton Kutcher (@aplusk) got over a million followers on twitter this afternoon prompting Oprah to decide it was time to join in on the fun by signing up with the popular social networking site herself. This was quickly followed by an influx of instant-followers (70k+ in over 20 minutes) and even a lesson in etiquette by, and you can’t even make this stuff up, Shaquille O’Neal himself.

Above you can see Oprah’s first tweet, followed by Shaq’s helpful response teaching her one of the basics of online etiquette. DON’T USE CAPS UNLESS YOU’RE EITHER BREAKING UP WITH SOMEONE*…

(*or are Oprah).

taken from Addicted to 1s and 0s

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