This is one videoclip that must have been pulled from the deep back corners of the archives: It’s Kentucky Fried Chickens celebrity spokesman, founder & social icon Colonel Harland Sanders as the weekly guest on the popular CBS game show What’s My Line? (circa 1964). People talk a lot these days about “You are now the brand” or about “Brands coming to life,” well here’s an example of one company that made their brand come to life in the everyday life of its’ founder…RIP my dear old southern friend.
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Tags: Advertising, Celebrity, Cool, promotion, TV
In a clever full-brand media buy, AMC’s Mad Men have taken over the Playboy.com homepage & archive sections in it’s entirety. I don’t know which side approached the other first for this promotion but it was a smart move on Playboy’s part. Not only does the brand have a high distinction with the era but caters to the stereotypical fan of the award-winning television series set in the early 1960′s New York. Some of the content promoted on the themed redesign include photos of the cast ‘frolicking’ with bunnies on the Playboy lawn in addition to articles revisiting actual Playboy content from the era. With the season premier just around the corner AMC seems to be pulling out all the stops in preparation. Other promotions include madmenyourself.com, a website allowing visitors the ability to create their own custom Mad Men avatars, a Bananna Republic casting call for user-submitted photos of your best Mad Men attire and also Mad Men themed events all around New York city.
If you’re in the least bit interested in catching the unique redesign of playboy.com, you might want to check it out soon as it’s only supposed to last for today only (Monday, Aug. 10th).
Tags: mad men, Online Advertising, promotion, television
Over the past two years, Stella Artois has consistently impressed me with their advertising campaigns. Whether it’s the work airing here in North America or any of the campaigns found across Europe, there is always something clever about the creative that they use.
In this piece we watch two Italian brothers fight to win a tandem bike race as a tribute to the memory of their father. After disaster strikes, they find themselves faced with a challenging decision, continue the race after fixing their tire or retire to the bar for a pint. You can guess which option they choose, complete with an ending that leaves you smiling.
This ad was conceptualized by Christina Yu and Joseph Bonnici from Lowe London & Lowe Roche, Toronto (With Ben Roberts as the Agency Producer).
Dougal Wilson directed this piece for Blink, London with Ciska Faukner as the Producer and Jan Velicky as the DOP. MPC, London was the post production house with telecine by Jean Clement. Tom Harding was the VFX Supervisor for the work done by Michael Gregory.
Tags: Advertising, Commercial, International
