CocaCola – Endless Summer

Here’s a recent Coca-Cola spot from the folks over at Monkey Labs(Sydney). Singleton Ogilvy & Mather is the agency with Octavio de Lellis as Creative Director and Mark Jackson as Producer. I like it how Coke’s evolving in their usage of animation from the Christmas Polar Bear pieces to now using CGI. This 60sec spot reminds me of that Happiness Factory animation(Wieden + Kennedy/Psyop) that aired earlier this year.