Here’s the latest spot for Coca-Cola. Conceptualized by Wieden + Kennedy – Portland, this video was the love child of the good folks over at Nexus Productions. Made to resemble the popular video game series, Grand Theft Auto, this shows what life would be like if the main character started his day off by drinking a cold Coke. He no longer feels the need to rob, kill, and pillage(all of which made the game immensely popular and highly addicting). It then goes on to show the character going about his day performing various acts of goodwill to celebrate “The Coke Side of Life.” If they’re trying to appeal to the young crowd with this one, I think they’re spot on. GTA(especially the latest one, Vice City) is a household name amongst the 18-30 year old crowd. Even the Chappelle Show did a parody of the game.
First the Happiness Factory spot and now this one, hopefully that means we can expect to see more utilization of 3d animation in ads. Very clever, very original, bottom line: I like this spot.
[Update] W+K just posted the storyboard for this pitch on their blog. You can view it here.
ripped from ‘boards
UPDATE!: The song used in this spot was originally recorded for a 1976 gangster film called Bugsy Malone and is the music in the closing scene. You can buy the soundtrack here: Bugsy Malone OST – You Give A Little Love
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