http://www.brentter.com/copy-as-interface-web-20-from-erika-hall/ An Advertising Blog by Brent Terrazas Sun, 07 Mar 2010 00:04:22 -0500 http://wordpress.org/?v=2.9.2 hourly 1 http://www.brentter.com/copy-as-interface-web-20-from-erika-hall/comment-page-1/#comment-8316 Brandon Wed, 07 May 2008 11:03:47 +0000 http://www.brentter.com/?p=163#comment-8316 I don't think "people don't read long copy on the web" is a fair reduction of what she was talking about--in fact, the examples at the beginning seem to be flying in the face of the "people don't read copy on the web" seniment (which is why I wish slide share included notes). To me, the presention is a call for more human and utility-based copy--something I whole-heartedly agree with. I don’t think “people don’t read long copy on the web” is a fair reduction of what she was talking about–in fact, the examples at the beginning seem to be flying in the face of the “people don’t read copy on the web” seniment (which is why I wish slide share included notes). To me, the presention is a call for more human and utility-based copy–something I whole-heartedly agree with.

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