Dicks Sporting Goods – Pitching Machine

Here’s the latest addition from Wieden + Kennedy to their current campaign for Dick’s Sporting Goods where they’ve enlisted the help of various pro athletes to interact with store customers in strange and unique ways. This time they’ve recruited Jimmy Rollins who, after taking a few shots to the chest from a poorly placed pitching machine, tells some teens looking to buy new cleats that performance can hurt.

Credits:

Agency: Wieden + Kennedy, Portland
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Art Director: Sasha Swetschiniski
Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams
Copywriters: Marco Kaye, Karl Lieberman
Executive Producer: Ben Grylewicz
Agency Producer: Jennifer Fiske

Production Company: Hungry Man, Los Angeles
Director: Wayne McClammy
Executive Producer: Cindy Becker
Line Producer: Caleb Dewart
DP: Rhet Bear

Editor: Tommy Harden @ Joint
Executive Producer: Patty Brebner
Colorist: Company 3
Sound Design: Gus Koven @ Stimmung
Audio Post: Lime Studios

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