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Cult of Mac and Cult of Ipod

Following Chris Anderson’s recent experiment with his latest book entitled “Free,” book publisher No Starch Press has released two of their most popular books by Wired news editor Leander KahneyThe Cult of Mac & The Cult of iPod – in full unaltered versions on the infamous p2p torrent site, www.ThePirateBay.org

Here are brief reviews of both books:
The Cult of IpodLeander Kahney:

Wired news editor Leander Kahney follows up his bestselling The Cult of Mac with The Cult of iPod, a comprehensive look at how Apple’s hit iPod is changing music, culture, and listening behavior. The Cult of iPod includes the exclusive back story of the iPod’s development; looks at the many ways iPod’s users pay homage to their devices; and investigates the quirkier aspects of iPod culture, such as iPod-jacking (strangers plugging into each other’s iPods to discover new music), as well as the growing legions of MP3Js (regular folks who use their iPods to become DJs).

The Cult of MacLeander Kahney:

No product on the planet enjoys the devotion of a Macintosh computer. Famously dedicated to their machines, many Mac fans eat, sleep and breathe Macintosh. In The Cult of Mac, Wired News managing editor Leander Kahney takes an in-depth look at Mac users and their unique, creative, and often very funny culture. From people who get Mac tattoos and haircuts, to those who furnish their apartments out of empty Mac boxes, the book details Mac fandom in all of its forms. This paperback edition includes an all-new chapter about the iPod, updates throughout, and new photos that reflect current Apple technology.

To Download Via BitTorrent or Direct Download:

Via torrent (you will need a BitTorrent client like µtorrent[pc] or Transmission[mac/linux] to download):

  • The Cult of Mac [torrent link]
  • The Cult of Ipod [torrent link]
  • Via a direct, non-p2p, download link (no registration required) :

  • Direct Download link for The Cult of Mac and The Cult of Ipod
  • Taken from the No Starch blog, they describe their take on the decision:

    At the same time, this has been a very empowering experience. Rather than agonize over the appearance of electronic versions of our titles on torrent sites (I have, and I’ve tried to stop them), I think it’s worth trying to use P2P to help us to increase the visibility of our titles in a crowded market. (I can’t stand those Windows help files anyway.)

    We believe that when people read our books they’ll see how they good they are, and they’ll buy them. It happens to us all the time at almost every show that we go to. Many people buy literally armloads of our books. It’s kind of amazing, in a good way.

    Instead of fighting something you have no control over, why not embrace it? Instead of trying to ignore what some consider a threat to their business they have used it to increase brand awareness. I thought this was a great example of a company adapting to real-life consumer trends, not to mention just one more example why 2008 will most likely be the “year of the free” with companies giving away their products/services in exchange for user evangelism.

    Something else to note:
    Since downloading the two eBooks, I have gone on Amazon.com and purchased both. To be honest, I already own The Cult of Mac and didn’t really think Cult of Ipod was worth the buy, but I wanted to support this experiment.

    I did enjoy reading The Cult of Mac though (I and suggest you go out and either download or buy a copy yourself). It’s a great read on consumer evangelism vs. loyal customers. This copy will be going out to a random friend. The cool cover designs were produced by Derek Yee. For more of his stuff, go check-out his portfolio section.

    Both torrents have been on the top 10 list for e-book downloads on ThePirateBay.org and the news story has received over 800+ diggs on social link-sharing site digg.com. [last checked 3/22]

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