Evian Turns The Cute Up To 11

Evian’s latest commercial to come out of the BETC Euro RSCG, Paris office takes the age-old advertising practice of using cute babies to help move merchandise to a whole new level in this :60 second spot. In a stunning display of animation/3D design, a group of babies skate around to Dan the Automator’s version of hip-hop classic, Rapper’s Delight (originally recorded by the Sugarhill Gang).

Credits:

Agency: BETC Euro RSCG, Paris
Founder/Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Assistant Art Director: Gregory Ferembach
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli

Production Company: Partizan, Paris
Director: Michael Gracey

Music: “Rapper’ s Delight” by Dan the Automator