Foot Locker/Nike – The Pier

Here’s a recent commercial for Foot Locker and Nike that features NBA stars Caron Butler, Rudy Gay, Shawn Marion and Amare Stoudemire.

Created by Chris McMurtrey (Copywriter) and Scott Higgins (Art Director) from Nitro USA, this spot shows us what it’d be like if having fun on the Santa Monica Pier meant playing full-contact basketball using the entire 2000 ft. boardwalk as a court.

Dave Meyers Directed this piece with @radical.media, Los Angeles (Frank Scherma was the Executive Producer with Paul Cameron as DP). Adam Schwartz from Beast did the Editing with Jai Shukla as the Assistant Editor. Tim Masick from Company 3 was the Colorist and Peter Holcolmb from Sound Lounge was the Sound Mixer. JD Williams from Driver was the Executive Producer.

The song used in this commercial is Strobe’s Nanafushi (Satori Mix) from Kodo.

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