I’m surprised Steve Hall from Adrants hasn’t already snagged this spot for Sky Television’s Fresh TV – one of New Zealand’s adult television programs. It’s pretty funny and I dare you to try and find all of the metaphors used in the 1:10 promo. Hint: As the ending tagline reminds us, “Think Filthy.” I was only able to recognize 16, but there were a few items that I was unable to identify.
If you’re at work I can assure you that this piece is SFW, however I guess that depends on what industry you happen to be in. There’s nothing even close to nudity, but I have to warn you that you get to hear banter like:
(Man walks up to bar)
“Man: Hey love, I’ll have a little hand shandy please.
(Bartender brings him an overflowing beer)
Bartender: Ooo, Sorry about the head.
Man: Nah, that’s great. Nice beef curtains.
(Camera pans behind bartender to show the cow-print curtains leading into kitchen)
This jovial look at sexual innuendos was brought to us by DDB, New Zealand and was directed by Nic Finlayson from Film Construction, Auckland. Regan Grafton & Bridget Short were the Creative Directors for DDB (where Toby Talbot resides as ECD) and was produced by Phil Liefting.
The micro-site for the “Think Filthy” campaign is currently hosting a “Be Back Soon” image, but you can view accompanying print pieces, all featuring various sexual metaphors, here: Pub, Cottage, Farm.
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