Fruit By The Foot – Replacements

An odd new spot from director Tom Kuntz and Saatchi & Saatchi, NY/MJZ, Los Angeles.

“I replaced your dream of a golden pencil with this spot.” Bummer.

Credits:

Client: Fruit by the Foot
Title: Replacement
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Creative Directors: Ralph Watson, Dan Kelleher
Copywriter: Michael Illick
Art Director: Dan Lucey
Senior Agency Producer: John Doris

Production Company: MJZ, Los Angeles
Director: Tom Kuntz
Producer: Scott Kaplan
DP: Chris Soos
Editor: Gavin Cutler @ Mackenzie Cutler
Online Editor: Tristan Wake
Post-Production: The Mill, New York
Colorist: Fergus McCall