This is what happens when you have a
great ad that has a horrible voice-over. Interesting concept, however when it gets to the voice-over, instead of sounding Asian, the voice sounds Eastern-European. As someone on adsoftheworld stated, “the narrator sounds like Arnold Schwatzenager!”
BBDO Atlanta is the agency on record with Marcus Kemp as ECD. This is a fairly new account for BBDO having been awarded it just last April after beating out Fitzgerald + Co. The spot was directed by Kohl Norville from Blue Planet with Shawn Conrad being credited for “sound.” This is the same team that brought you the holiday Georgia Lotto spot – Leonard …”The man’s a bullrider.”
UPDATE: After re-watching this ad and having a few conversations via email with other bloggers/readers, I’ve come to the conclusion that there is a lot more wrong with this piece than simply the voice-over. Overly utilizing stereotypes of this nature makes this ad somewhat racist. I can’t imagine it was done on purpose, however as with most campaigns, if an ad makes it to the screen, that means a good amount of people had to sign off on it. Poor judgment on all their parts.
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