Here’s the latest from GQ, giving us a checklist for what being the “ideal man” would entail. This was produced to promote the No. 1 issue of the new French version of the American magazine. Pretty funny. From the exaggerated running form in “Graceful” to my personal favorite transition being “Sensual” to “Likes Animals” to “A bit like De Niro.” The ad ends letting us all know that sorry ladies, “The perfect man doesn’t exist…His magazine, Maybe. GQ”
All in all this is probably the best spot for a men’s magazine i’ve seen to date. It appeals to both crowds in its clever usage of humor and wit. I will say this though, the spot doesn’t have any of the feel of the actual magazine (yes I’ll admit I subscribe to GQ), but then again, who cares, it’s fun to watch.
The spot was created by DDB, Paris and directed by Les Minis Vegas (MiniVegas).
Alexandre Hervé and Sylvain Thirache were the CDs with both Sophie Megrous and Julie Mathiot producing this piece (Fabien Teichner was the copywriter). La Pac, Paris was the production company used for this spot.
Like most spots that go the humor route, it makes you wish you were a part of the crew. [somewhat risque content below the fold… be warned]
Especially when you’ve got situations like this:
Here’s a video montage they’ve put-together as a “GQ – Making Of The Perfect Man Spot.”
You can also download the full High-Res version here – GQ – The Ideal Man – HQ