Honda – Let It Shine

Here’s the latest from the Amsterdam office of Wieden + Kennedy promoting the recent release of the Honda Insight hybrid automobile. This must have been a nightmare to setup, but definitely paid off once they start to pan-out as the sun rises to reveal the light-show was simply a large grouping of cars in a parking lot. Great combination of animation and coordinated planning on their part.

Zach Watkins was the copywriter with Craig Melchiano and Nacho Guijarro as the Art Directors (Nacho also is credited as being the Animator) for the agency on this spot. Erik van Wyk directed this piece with production house Bouffant, Cape Town (with Tim Pike as the Director of Photography). Light Design was by Tim Dunn from Gear House, Sound Design by Rens Pluym at The Ambassadors and featured flame artists Marco Raposa de Barbosa and Pheng Sisopha from Black Ginger. Off-line editing was done by Kobus Loots at Upstairs Post.

Credits:

Agency: Wieden + Kennedy Amsterdam
Executive Creative Director: Jeff Kling, John Norman
Creative Director: Sue Anderson
Copy Writer: Zach Watkins
Art Director/Animator: Nacho Guijarro
Art Director: Craig Melchiano
Head of Broadcast: Corey Bartha
Agency Producer: Erik-Jan Verheijen
Associate Agency Producer: Ross Plummer
Production Company: Bouffant, Cape Town
Director: Erik van Wyk
Executive Producer: Melina McDonald
Line Producer: Chris Reed
Director of Photography: Tim Pike
Light Design: Tim Dunn @ Gear House
Off-line edit: Kobus Loots, Upstairs Post
Head Flame Artist: Marco Raposa de Barbosa @ Black Ginger
Flame Artist: Pheng Sisopha
Music: Berend Dubbe and Gwen Thomas
Sound Design: Rens Pluym @ The Ambassadors

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