HP – Little Miss Sunshine’s Abigail

Here’s the latest spot from HP which features Little Miss Sunshine’s Abigail Breslin. The choice of copy + music is a blatant tie-in to her movie and well, I think it works nicely. Aimed at parents, this ad has Abigail telling us that she probably wouldn’t remember anything at all if it weren’t for all the photos. It then goes on to tie-in as a good present idea in that “The real gift is what it prints.”

Done by Goodby, Silverstein & Partners and directed by Dayton/Faris for Bob Industries. The Orphanage was responsible for the special effects.

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