From the same folks who showed us what life through the eyes of a tree-climber is like comes an equally unique spot touting the international capabilities of HSBC Bank. A poor executive is sent to find out why his company’s washer & dryer sales are up in India only to find that someone has found a somewhat ‘non-traditional’ use for them. Clever spot…borderline cute. How this translates to show the capacity of HSBC’s international banking though I have no idea.
Axel Chaldecott from JWT, London was the creative behind this piece with Dean Baker as the Agency Producer. Kevin MacDonald from Rogue Films was the Director along with David Katznelson as the DP. Alice Rowbotham was the Producer and The Mill did all the post-production work. Justine Wright was the Editor.