Here’s another addition to the Johnnie Walker – Keep Walking campaign (which has been successfully running since 1999), just this time I’ve got the directors cut. Not much to say about it, concept isn’t anything new – at first I even thought it was going to be a direct copy of the recent Jeep – Heritage ads that have been airing, however the lack of product shots throughout the timeline montage proved otherwise. I don’t know about you, but I’ve always been a fan of ‘most’ of the “Keep Walking” campaign, although with this one I’m on the fence.
Harish B. from blog Marketing Practice has written an interesting piece on the effects of the Keep Walking campaign on liquor sales in India; and there’s a another great write-up from Mike over at theFoodMonkey.com about his experience at an event thrown by them promoting the campaign… apparently they don’t mind throwing expensive parties.
This piece was directed by Rob Sanders from Backyard, Venice (With Eric Treml as DP, Kris Mathur as EP, and Anton Maillie producing). It was edited by Steve Gandolfi from Cut + Run with Péter Szilágyi as the SFX manager (Eszter Répássy was the Budapest Producer). The agency used was BBH, London with John Hegarty as ECD, John Foster as creative director, Nick Klinker & Kevin Doyle as AD/CW, and of course we can’t leave out the agency producer who was Katherine Cheng.
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