KFC – Motivation

Here’s the latest campaign coming out of the UK for fast-food chain KFC. Created by Adam Arber and Andy Drugan from BBH London, we are shown average individuals attempting above-average feats of strength. The one shown above, Sign, is my favorite out of the series and portrays a roadside worker who ‘pulls out all the stops.’

Ben Davies was the Agency Producer with Ben Gregor directing for Knucklehead, London. James Bland was the Knucklehead Producer (sorry, couldn’t resist) with Steve Keith Roach as the DP. Sally Phillips was the post Producer with Absolute. Alaster Jordan was the editor for Whitehouse and they used Wave, London for the sound engineering.

Others in the series (shown below) are:

KFC – Bull

KFC – Motivation


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