Lexus – Liftoff (Another Strange Lexus Ad)

Here’s the latest from Lexus and Team One (El Segundo) reminding us that “The Best Way to Survive an Accident Is To Avoid One All Together.” How profound. And with the accompanying fx of having the accident scene airlifted away, leaving the driver and his car to continue their peaceful barbeque in the park, this commercial is another addition to the ‘odd’ pile for Lexus. Similar to their spot from last year, Lexus – The Missing ‘h’, it has great special effects but seems to be lacking in the creative focus dept.

This spot was directed by Rupert Sanders from MJZ with Sarah Elm as the Flame Artist for Mass Market. Eddie Kim was the sound engineer with 740 getting credit for the sound effects.


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