I like this ad in that it takes an interesting play on the transitivity of equality(that is if A=B, and B=C, then A=C.. duh!). The animation is spot on and if you were to take out the product shot at the end, this ad could be used as a pretty cool screen saver.
Conceptualized by Creative on Demand and produced at Logan/Venice(good to see they aren’t ripping off anyone for this one). The Executive Producer was Kevin Shapiro, the same guy who was EP for the new Bob Dylan iTunes spot.