MADD Canada – Campaign 911

In an effort to help raise awareness of the dangers of drunk driving, MADD Canada along with TBWA Toronto has released a series of short spots showing us a group of Drunk Driving Experts being interviewed about how they’ve been able to out-smart the system and stay on the road. I’m sure everyone has been told about some ‘fail-proof’ way to beat a breathalyzer test at some point in their life, usually by someone swearing up and down about how well it works. I remember when I was a kid we all thought that if you had to take a breathalyzer you could fool it by chewing on a penny because of something to do with the copper from the coin messing with the device. Needless to say it only took one idiot from my school actually trying this ‘trick’ for us to realize that it was just some made up story that made zero sense.

Adam Massey from Holiday Films was the director along with TBWA creatives James Ansley and Denise Cole.

MADD Canada – Campaign 911 Rob:

MADD Canada – Campaign 911 Hal:

MADD Canada – Campaign 911 Ryan:

Credits:

Client: MADD
Titles: Lenny, Rob, Hal, Ryan

Agency: TBWA Toronto
Executive Creative Director: Anthony Wolch
Creative Director/Writer: James Ansley
Art Director: Denise Cole
Agency Producer: Nadya MacNeil
Account Director: Helen Winfield

Director: Adam Massey
Production Company: Holiday Films, Toronto
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Tim Corrigan
Director of Photography: Barry Parrell
Editor & Company: Brian Noon, Traffik Edit, Toronto
Sound Design: Julian Rudd, Vapor Music, Toronto