Here’s a new Canadian Mastercard campaign that my friend Shannon Stephaniuk just sent my way, the above spot is named Pep Talk.
For anyone who’s ever had to face a half-time locker room when everything is on the line and you’re down too many points to think about, this one will bring back some chilling memories. Gotta love it when a commercial can get their point across without having a single line of dialogue.
The second in the series is named Timeline and it takes us through the history of an athletes scarred knee, each mark signifying an important event in their life. Interesting.
MacLaren McCann, Toronto was the agency that produced this campaign, with Laurence Thrush from Suneeva as the Director. Gary Young was the Director of Photography along with David Baxter as the Editor from Panic and Bob. Visual Effects were done by Compositer/Lead Compositer Pat Moore & David Whiteson over at Crush, Toronto. Jo-ann Cook was the Executive Producer. Music for Timeline was provided by Vapor, Toronto.