McDonalds – Favourites

It is copywriting like this that gives me hope for the future of advertising. Warm and with a hint of playfulness, the narration for this McDonalds spot is simply beautiful. A tip of the hat goes out to creative-pair Tony Malcolm & Guy Moore from Leo Burnett London for dreaming up this piece.

Credits:

Agency: Leo Burnett, London
Client: McDonald’s
Creative Director: Jim Bolton
Copywriter: Tony Malcolm
Copywriter: Guy Moore
Art Director: Guy Moore
Art Director: Tony Malcolm
Agency TV Producer: Graeme Light
Production Company: Moxie Pictures
Director: Neil Gorringe
Editor: James Rosen
Editorial Company: Final Cut
Post Production: MPC
Audio Post Production: Wave

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2 comments

  1. Thanks for the kind words Brent and the tip of the hat. I agree that writing has taken a bit of a back seat over the last several years and is long overdue for a comeback. All the best, Tony M.

  2. Can’t say I’ve enjoyed a McDonalds commercial in a long long time. This piece is really a breath of fresh air. Good work Tony and Crew :)

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