McDonalds – Favourites

October 23, 2009 in Commercials, International, TV | 2 comments

It is copywriting like this that gives me hope for the future of advertising. Warm and with a hint of playfulness, the narration for this McDonalds spot is simply beautiful. A tip of the hat goes out to creative-pair Tony Malcolm & Guy Moore from Leo Burnett London for dreaming up this piece.

Credits:

Agency: Leo Burnett, London
Client: McDonald’s
Creative Director: Jim Bolton
Copywriter: Tony Malcolm
Copywriter: Guy Moore
Art Director: Guy Moore
Art Director: Tony Malcolm
Agency TV Producer: Graeme Light
Production Company: Moxie Pictures
Director: Neil Gorringe
Editor: James Rosen
Editorial Company: Final Cut
Post Production: MPC
Audio Post Production: Wave

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2 comments

  1. Tony Malcolm on November 2, 2009 at 12:58 pm

    Thanks for the kind words Brent and the tip of the hat. I agree that writing has taken a bit of a back seat over the last several years and is long overdue for a comeback. All the best, Tony M.

  2. Steven Kovar on December 5, 2009 at 8:22 pm

    Can’t say I’ve enjoyed a McDonalds commercial in a long long time. This piece is really a breath of fresh air. Good work Tony and Crew :)

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