McDonalds – No Fry Left Behind

Here’s an interesting new spot for McDonalds entitled, No Fry Left Behind. That guy should really clean the inside of his car more frequently, especially if he’s going to let his friends eat off the floor! See for yourself, it’s so bad that a new breed of super-small mutant humans lives between his seats.

Gordon West and Kevin Goff were the Art Director and Copywriter duo who came up with this spot for DDB, Chicago. With Tim Godsall from Biscuit Filmworks USA as the Director and Jeff Cronenweth as DP, it also features Matthew Wood from The Whitehouse as the Editor. Prime Focus, London was the xFX house used to bring the ‘little people’ to life for this piece.

Credits:

Agency: DDB, Chicago
Group Creative Director: Bill Cimino
Copywriter: Kevin Goff
Art Director: Gordon West
Production Manager: Joann Baker
Executive Director of Integrated Production: Diane Jackson
Associate Producer: Jessica Dana

Production Company: Biscuit Filmworks USA
Director: Tim Godsall
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
DP: Jeff Cronenweth
Line Producer: Karen O’Brien

Editorial: The Whitehouse
Editor: Matthew Wood
Executive Producer: Kristin Branstetter

XFX/FINISH: Prime Focus, London
Account Handler: Amanda Duncan
Creative Director: Derek Moore
Senior Producer: Jordan Andreopoulos
Line Producer: Sara Beckman
Shoot Supervisor: Mike Fink
Telecine Grade: Tareq Kubaisi
Flame Artist: Tim Davies, Pete Young, James Maclachlan
CGI: Josh George, Adam Seeley

Sound Design and Mix: Johnnie Burn @ Wave Studios, London
Music: Tonic
Executive Producer: Susan Stone

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