McDonalds on Time.

Perfect for anyone who’s ever walked into a McDonalds with the intentions of eating a McGriddle only to find that they have already stopped serving breakfast. Now you’ll always know which meal they’re serving. Leo Burnett, with help from an engineer friend, has created this outdoor billboard which also acts as a sun dial. So cool in fact, it is even getting press coverage. Apparently there was an extensive search that took place in order to find a ‘board with the right amount of sun exposure.

Another example of a billboard that utilizes the sun to get a message across can be found here.(courtesy of Reid Sorenson)

first seen at: Gizmodo


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