http://www.brentter.com/mini-cooper-parking-amulet/ An Advertising Blog by Brent Terrazas Fri, 16 Sep 2011 17:00:28 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.brentter.com/mini-cooper-parking-amulet/comment-page-1/#comment-5074 David Hornstein Thu, 14 Dec 2006 22:35:13 +0000 http://brentter.com/?p=53#comment-5074 Actually, the Mini amulet is a direct rip-off of a product I invented and marketed 15 years ago called Car-ma, the Parking Buddha. I sold about 20,000 of them, they were in Parade Magazine, etc. The 3 step cartoon on the Mini amulet is an exact copy of the cartoon on my original packaging, same numbers, same steps, same point of view. What a coincidence! Here was my copy- Step 1- search hopelessly for a parking space, feel increasing stress. Step2- Lift Car-ma from base, remove a quarter Step3- Visualize vast openess, spaces will appear effortlessly. The entire concept, look, and copy is almost identical. Shame on them! Actually, the Mini amulet is a direct rip-off of a product I invented and marketed 15 years ago called Car-ma, the Parking Buddha. I sold about 20,000 of them, they were in Parade Magazine, etc. The 3 step cartoon on the Mini amulet is an exact copy of the cartoon on my original packaging, same numbers, same steps, same point of view. What a coincidence! Here was my copy- Step 1- search hopelessly for a parking space, feel increasing stress. Step2- Lift Car-ma from base, remove a quarter Step3- Visualize vast openess, spaces will appear effortlessly. The entire concept, look, and copy is almost identical. Shame on them!

]]> http://www.brentter.com/mini-cooper-parking-amulet/comment-page-1/#comment-3615 Ian C. Thu, 23 Nov 2006 15:24:09 +0000 http://brentter.com/?p=53#comment-3615 No problem ... but it's Ian Cull ;) No problem … but it’s Ian Cull ;)

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