Another MINI “Secret Decoder” Ad

September 14, 2006 in Alternative Advertising, International, Magazine, Marketing With A Twist | 7 comments


This is the latest installment of the MINI Cooper “Secret Decoder” ads that have been placed in magazines around the country. This campaign was created by Butler, Shine, Stern & Partners for MINI USA and can be found in this month’s issue of Car & Driver. Using your “secret decoder kit” that was mailed out to MINI owners, the secret message appears guiding you to another spoof/novelty site. Seeing how I don’t have a decoder kit myself, I’ll just give away the secret: http://www.minispygear.com.


The website is a pretty neat looking spoof of the old novelty ads found on the back of comic books. After navigating through the site, you’re led to a screen asking for your VIN(I used one that I found on AutoTrader.com) and then promised some MINI shwag if you enter in your contact info.
Neat series, I look forward to seeing the rest.
View all the photos here.

(A big thanks goes out to Ian Cull from www.gbmini.net for the images)

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7 comments

  1. Ian C. on September 15, 2006 at 12:05 am

    No problem on the pics Brent – I love how you found a VIN to be able to get access to the full features :)

    Did you enjoy the dinosaur song too? ;)

  2. Tomas - www.trendency.net on September 19, 2006 at 9:49 am

    MINI does it again! :)

    Great campaign!

    Tomas – http://www.trendency.net

  3. jack sparrow on February 21, 2007 at 5:24 pm

    the mini is the best car ever!

  4. will turner on February 21, 2007 at 5:27 pm

    the color blue is really cool on the mini

  5. elizabeth swan on February 21, 2007 at 5:28 pm

    it looks cool!!!!!!!!!

  6. davy jones on February 21, 2007 at 5:29 pm

    arrrrrrrrrrr the mini coper is the best carrrrrrrrrr yet!!!!!!!
    shiver me timbers!!!!!!! aye aye matey

  7. captian jack on February 21, 2007 at 5:31 pm

    savvy? savvy? savvy? savvy? savvy? savvy?

Comments are now closed.