Another MINI “Secret Decoder” Ad

September 14, 2006 in Alternative Advertising, International, Magazine, Marketing With A Twist | 7 comments

This is the latest installment of the MINI Cooper “Secret Decoder” ads that have been placed in magazines around the country. This campaign was created by Butler, Shine, Stern & Partners for MINI USA and can be found in this month’s issue of Car & Driver. Using your “secret decoder kit” that was mailed out to MINI owners, the secret message appears guiding you to another spoof/novelty site. Seeing how I don’t have a decoder kit myself, I’ll just give away the secret: http://www.minispygear.com.

The website is a pretty neat looking spoof of the old novelty ads found on the back of comic books. After navigating through the site, you’re led to a screen asking for your VIN(I used one that I found on AutoTrader.com) and then promised some MINI shwag if you enter in your contact info.
Neat series, I look forward to seeing the rest.
View all the photos here.