If you caught last weeks Monday Night Football you probably witnessed part of a new Nike campaign from Wieden + Kennedy called BOOM. Yes, you read that correctly….first they tell us to Just Do It..now we must BOOM. So far the one shown above with Rick Ross has been the ‘talk of the town’ as far as being the current favorite. Also if you go to the youtube page for each of the clips the comments get pretty funny for a few of them (I’ve posted the rest of the spots in the campaign at the bottom of the post).
Now I was going to make a wise-crack about how if they really wanted to Boom all they’d need are some tips from the Flight of the Conchords (Brit’s the boom king after-all), but alas, a user commenting on a related Adfreak post already beat me to it (touché). But for any of you who have no clue what I’m talking about, or even how to correctly “Boom,” hopefully the following instructional video will help:
Flight of the Conchords – BOOM:
And now for the rest of the spots in the campaign (Bo Jackson even makes a cameo in one of them…and let’s not forget that Bo Knows Football)… i’m sure there are more in queue for this campaign and your best chance at seeing them live will be every Monday night at half-time.
Nike – Boom – High School Football:
Nike – Boom – Drumline:
Nike – Boom – Cano and Bo:
Nike – Boom – Tailor: