Nike – Chalk

Here’s the latest Nike SB spot featuring some cool special effects. The only problem with this ad is that it starts off slow, making me almost want to change the channel/click stop(then again, that may just be the ADD kicking in). There also is absolutely no shot of the new shoe. However, I did like how at the end of the spot, the skater(Paul Rodriguez) looks back at the camera and shrugs his shoulders, as if he’s just as “mystified” with what happened as the viewer. This falls perfectly in line with the Nike SB – Freestyle ad that came out a while ago.

Done by Wieden + Kennedy Tokyo and produced by HSI Productions.