Nike/Dick’s Sporting Goods – Mannequin and McFadden

Nike recently teamed up with Dick’s Sporting Goods for a series of commercials featuring various professional athletes.

In the one shown above, Mannequin, we get to see Glenn Dorsey, defensive tackle for the Kansas City Chiefs, school a Dick’s Sporting Goods employee on what a football player really looks like.

Another in the series features Darren McFadden instructing a young player how to properly choose cleats (shown below the fold along with credits).

Pamela Standley was the Producer for Wieden+Kennedy, Portland (Where Alberto Ponte, Tyler Whisnand and Jeff Williams are Creative Directors). Marco Kaye and Karl Lieberman were both Copywriters for this campaign along with Sean Donnell as the Art Director.

David Shane was the Director for O Positive along with Marcello Durst as the Director of Photography. Marc Grill was the Producer for O Positive (Ralph Laucella was the Executive Producer). Tommy Harden from Joint Editorial was the Editor (Katie Turinski was the Assistant Editor) with Patty Brebner and Jennifer Smieja both as Editorial Producers. RIOT was the post-production company used for this campaign along with Lime Studios for audio post-production and Mike Pethel from Company 3 for color correction.

Nike/Dick’s Sporting Goods – Darren McFadden Test:


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