Nokia Maps – Personal Navigators (Lost Characters)

In a classic display of dry British humor, Nokia has produced a new campaign highlighting the geo-locating service found in their new Nokia Maps application (which apparently is now pre-installed on select Nokia phones). An intro video created to showcase the new service is shown above, but the rest of the campaign is called “Lost Characters” and includes several interesting webisodes, the first one entitled “Pirates.”

Equally strange are the other spots in the campaign, featuring both a lonely goth as well as a lost chicken.

Nokia Maps Website
The accompanying website for the campaign is pretty neat, created by Fat Man Collective and includes:

A range of online content all designed to show how new technology should be remarkably simple. A Personal Navigator in the introductory film shows the lost beginner how to use Maps, then specific Personal Navigators for the Runner/Cyclist/Driver/Walker in all of us show us how to get the most out of your chosen activity.


Work Club was the agency used with Ben Mooge, Eloise Smith and Greg Mutton getting creative credits. Emmalou Johnson and Jo Dillon were the Agency Producers .Ben Whitehouse at Joy@RSA was responsible for the “Introduction” film shown above.

Richard Ayoade directed these commercials for Kog Industries. Post Production was completed by Framestore CFC with Adam Windmill as the Editor. Anthony Moore from Factory was responsible for the Audio Post Production with Adelphoi Music getting credit for the score.

The others in the series can be found below:

Goth –

Pac Man –

Lost Chicken –
Nokia Lost Chicken

The Tourist –
The Tourist by Nokia


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