I love these two new ads for OfficeMax. From the expression on the guys face on the “He didn’t do it” boards to the father’s exclamation of “I love coil bindings,” these are funny. Not only that, but both of these ads do a great job of telling a story. Rarely do funny ads actually convey their intended message across to the viewer. Kudos go out to DDB Chicago for putting this series together(Bill Cimino as Group/VP CD with Mark Olson producing). Both of these were edited by Bryan Buckley from Hungry Man with audio work done by Another Country(great name + props for the killer funk riff at the end of Boyfriend).
UPDATE: Edited per request to remove youtube link