Old Spice – I’m On A Horse (with John Denver)

While you’ve probably already seen this clever Old Spice campaign, there have been a few organic user mash-ups using this video that are actually pretty cool. One of them takes the copy from this “I’m on a horse” spot and combines it with a live acoustic performance of John Denver’s You Fill Up My Senses. This was recently seeded to YouTube courtesy of Emily and Matt from NoteChoice.com.

Using their words it’s:

The text of the most romantic video to the tune of the most romantic song.

Is it too early for nominating this as ‘best campaign of 2010?’

found via adweek


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