Here’s the latest to come from Copywriter/Art Director duo Michael Illick and Eric Baldwin of w+k fame, it’s two Old Spice Swagger commercials complete with celebrity cameos. LL Cool J stars in the one shown above, explaining to us that he wasn’t always as ‘cool’ as he is now, he used to be an awkward teenager. That is, he was until he started using Old Spice Swagger, at which point he apparently transformed into a self-absorbed R&B star. Good for him.
The second in the series (shown beneath the fold) features a similar story line but this time with Chicago Bears Linebacker Brian Urlacher. He wasn’t just a dork, he was a lisp-having drama queen….That is, until he started using Old Spice Swagger.
Fran O’Conner and Ben Grylewicz were the Agency Producer/Executive Producers for w+k (with Mark Fitzloff as the CD). The Perlorian Brothers directed the series for Furlined, NY (with David Thorne and Timory King as the Executive Producer/Producer). Bryan Newman was the Director of Photography and Corky Devault was the Editor for post-production firm Joint Editorial. Audio was done by Lime.
Old Spice Swagger – Lord Brian:
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