An Advertising Blog by Brent Terrazas
Here’s another interesting guerrilla campaign involving the street. Copy reads: “Need a new barbecue? Call Vijay Sales at 2-1216010/17″ Similar to the Folgers campaign that came out earlier this year, this one utilizes pre-existing street features, in this case the grill guard to the sewer, and turns them into something else. Another variation on this type of street campaign was using sandblasters to “clean” your message unto the dirty pavement.
found at ibelieveinadv
Here’s an interesting use of photography for some print work done by JWT. Done for The Crime and Detective Bookshop. The photography was done by Pep Avila. Nice use of colors. Oscar Alcaraz was the Creative Director.
You can view the other two pieces in the series here:
Crime and Detective Bookshop – Bogart
and
Crime and Detective Bookshop – Indio.
found at adsoftheworld
Here’s an interesting magazine insert that came out in the NY and LA versions of the Oct 16th issue of People Magazine. Opening the four-page insert activates a sound chip playing jazz music from a TV spot for the soda and is also accompanied by a scratch-and-sniff strip that is supposed to resemble the black cherry/vanilla flavor.
From MediaPost:
The goal was to build a media strategy around Jazz from Diet Pepsi that brought together a number of senses to form a multi-sensory message, including sense of smell,” said Gail K. Stein, client communications director at OMD, Diet Pepsi’s media agency. “The product has a very enticing aroma and [also relates to the] sense of hearing–tying in jazz music as ‘the new sound of cola.’
Interestingly annoying – I’m the type of person who finds birthday cards that play music to be rude, and I’m given those by relative.. this was something found in a magazine I had to pay for! Clever concept though, definitely attention grabbing. Conceptualized by OMD Strategy then implemented by DDB.
taken from MIT AdLab
