I thought this new spot for Domino’s was hilarious. “Hey America, you don’t have to be triple loaded, to live triple loaded.” Done by JWT, it continues with their current “get the door” campaign and its’ usage of off-the-wall humor. I really don’t have much else to comment regarding this, other than that it was good for a laugh.
Here’s the latest spot for Coca-Cola. Conceptualized by Wieden + Kennedy – Portland, this video was the love child of the good folks over at Nexus Productions. Made to resemble the popular video game series, Grand Theft Auto, this shows what life would be like if the main character started his day off by drinking a cold Coke. He no longer feels the need to rob, kill, and pillage(all of which made the game immensely popular and highly addicting). It then goes on to show the character going about his day performing various acts of goodwill to celebrate “The Coke Side of Life.” If they’re trying to appeal to the young crowd with this one, I think they’re spot on. GTA(especially the latest one, Vice City) is a household name amongst the 18-30 year old crowd. Even the Chappelle Show did a parody of the game.
First the Happiness Factory spot and now this one, hopefully that means we can expect to see more utilization of 3d animation in ads. Very clever, very original, bottom line: I like this spot.
[Update] W+K just posted the storyboard for this pitch on their blog. You can view it here.
ripped from ‘boards
UPDATE!: The song used in this spot was originally recorded for a 1976 gangster film called Bugsy Malone and is the music in the closing scene. You can buy the soundtrack here: Bugsy Malone OST – You Give A Little Love
Tags: 3d, Advertising, Animation, coca-cola, coke, Commercial, video game, W+K
Here’s the latest Nike SB spot featuring some cool special effects. The only problem with this ad is that it starts off slow, making me almost want to change the channel/click stop(then again, that may just be the ADD kicking in). There also is absolutely no shot of the new shoe. However, I did like how at the end of the spot, the skater(Paul Rodriguez) looks back at the camera and shrugs his shoulders, as if he’s just as “mystified” with what happened as the viewer. This falls perfectly in line with the Nike SB – Freestyle ad that came out a while ago.
Done by Wieden + Kennedy Tokyo and produced by HSI Productions.
