Everything's Better With Brentter

Here’s a recent commercial for Foot Locker and Nike that features NBA stars Caron Butler, Rudy Gay, Shawn Marion and Amare Stoudemire.

Created by Chris McMurtrey (Copywriter) and Scott Higgins (Art Director) from Nitro USA, this spot shows us what it’d be like if having fun on the Santa Monica Pier meant playing full-contact basketball using the entire 2000 ft. boardwalk as a court.

Dave Meyers Directed this piece with @radical.media, Los Angeles (Frank Scherma was the Executive Producer with Paul Cameron as DP). Adam Schwartz from Beast did the Editing with Jai Shukla as the Assistant Editor. Tim Masick from Company 3 was the Colorist and Peter Holcolmb from Sound Lounge was the Sound Mixer. JD Williams from Driver was the Executive Producer.

The song used in this commercial is Strobe’s Nanafushi (Satori Mix) from Kodo.

TBWA\Media Arts Lab just launched three new Apple commercials featuring everyone’s favorite matchup: Mac vs. PC.

In the first one (shown above), Pizza Box, we find PC inside a trap-door pizza box. When asked, PC or Free Pizza as he tells us, responds by informing us that Macs are apparently the number one notebook on college campuses. His plan is to lure people over to the PC side when they come looking for Mac and see the “free pizza.”

The second one, Throne, has PC sitting atop a royal throne. After mentioning that although Mac has a better operating system, PC was still king, the Mac has to go ahead and ruin his fantasy by talking about how easy it is to convert…something about bringing your PC into any Apple store… then PC banishes Mac.

Apple - Throne:

In the third one, Calming Teas, PC shows us some new teas that he has developed for PC users. Crashing Time Camomile, Pomegranate Patience and Raspberry Restarts are some of the teas PC tries to press on Mac. He even has a line of Vista Stress Relieving Bath Soaps. Ohh John Hodgman, you’re so much cooler than Justin Long.

Apple - Calming Teas:

Kevin Tenglin and Jamie Reilly were the Copywriter/Art Director team for this series with Mike Refuerzo and Serena Auroux as the Producers.

Phil Morrison was the Director for Epoch Films with Peter Donahu as the DP. Val Thrasher’s on the list as Editor for Mad River Post with Brain Robinson and Stefan Sonnerfield from Company 3.

Here’s a recent Pysop/Publicis, London release for Stoli Blakberi, a blackberry flavored vodka from russian distillery Stolichnaya.

Adam Kean is the C.D over at Publicis, London and this spot featured Art Direction by Alistair Ross (Sharon Joyce was the Agency Producer).

Stink/Psyop were the production companies used along with Todd Mueller and Kylie Matulick as the Directors. Mungo Maclagan (Stink) and Luisa Murray (Psyop) were the Producers along with Neysa Horsburgh & Lucia Grillo as the Executive Producers.

David Chontos was the Technical Director with Matt Lavoy as the Lead Composite.

CG was done by Reeves Blakeslee, Angie Jones, Joon Lee, Grace Lee and Sarah Bockett. Chad Howitt, Ash Wagers and Brendan Smith did all the 2D work (Jon Saunders was the Designer).

Music was by composer Gabriel Prokofiev and mixed at 750mph, London.

Thanks to Shannon Stephaniuk from Glossy, Inc. for the link

Hulu.com, one of the more prevalent online video services out on the market today, just announced that they have awarded Crispin Porter + Bogusky creative and media duties on their $50 million account.

Damn. That’s a lot of $ for a company that is barely over a year old! It was only last October that Hulu.com received a $100 million investment from private equity firm Providence Equity Partners.

Crispin Porter + Bogusky, Miami have recently come out with two new commercials to promote Burger King’s new Cheesy Bacon Tendercrisp burger. The first one, shown above, is named Motel and shows us what at first looks like a cheating husband. After zooming in on the burger being devoured a knock comes at the door….then the whole door gets kicked in. Since this man isn’t cheating on his wife he can only be cheating on…Bessie.

The second spot, found below, in this set is named Makeout Point and is equally funny in its representation of a ‘cheating burger eater.’

Burger King - Makeout Point

Copywriter Michael Danko and Senior Art Directors Lynn Born & David DeRoma are responsible for these spots with Matt and Amy Bonin as the Executive/Integrated Producers.

Happy/Guy Shelmerdine directed for Smuggler and featured Chan Hatcher from NumberSix as the Editor. Sebastian Pfaffenbichler was the DP.