Betsafe – Crabs

So here’s a unique spot for online poker/gambling website Betsafe that introduces us to a pair of uniquely strange gentlemen who have chosen to bet on well, i’ll let you see for yourself…a word of warning though: it involves gratuitous shots of european men wearing nothing but speedos.

Credits:

Agency: Hilanders, Malmö
Creative Director: Pär Bergqvist

Production Company: B-Reel Films, Stockholm
Director: Tom Malmros
Producer: Johannes Åhlund
DP: Christian Haag

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Here’s a recent spot from Bos, Toronto that fits rather nicely with the recent Canadian olympic victory over the US team in hockey. It’s to promote Sport Chek’s official Team Canada hockey jerseys and ends with the announcer warning us to “Be careful where you wear it” as they show a US Border Guard going well out of his way to take apart a Canadian’s car as he’s trying to pass through customs.

Credits:

Title: Border Crossing
Client: Forzani Group – Sport Chek

Agency: BOS, Toronto
Co-Creative Director: Gary Watson
Co- Creative Director: Chad Borlase
Group Account Director: Sebastien Moise
Account Coordinator: Maddie Gauthier

Director: Wayne Craig
Production Company: Holiday Films, Toronto
Executive Producers: Derek Sewell, Josefina Nadurata
Line Producer: Lawrie Badger
Director of Photography: James Gardner

Editor: Graham Chisholm
Editorial Company: Relish, Toronto

Online: Patrick Coffey, 567, Toronto
Colorist: Gary Chuntz, Notch, Toronto

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While you’ve probably already seen this clever Old Spice campaign, there have been a few organic user mash-ups using this video that are actually pretty cool. One of them takes the copy from this “I’m on a horse” spot and combines it with a live acoustic performance of John Denver’s You Fill Up My Senses. This was recently seeded to YouTube courtesy of Emily and Matt from NoteChoice.com.

Using their words it’s:

The text of the most romantic video to the tune of the most romantic song.

Is it too early for nominating this as ‘best campaign of 2010?’

found via adweek

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